{"id":16341,"date":"2022-07-22T07:00:37","date_gmt":"2022-07-22T12:00:37","guid":{"rendered":"https:\/\/cyberprmusic.com\/?p=16341"},"modified":"2024-08-22T17:31:16","modified_gmt":"2024-08-22T17:31:16","slug":"musicians-guide-spotify-part-one","status":"publish","type":"post","link":"https:\/\/cyberprmusic.com\/musicians-guide-spotify-part-one\/","title":{"rendered":"Musicians Guide To Spotify Part 1: Build Your Foundation"},"content":{"rendered":"<p style=\"text-align: left;\">Mastering Spotify is crucial if you want to build a vibrant fanbase\u00a0as it is the dominant streaming service.\u00a0<span style=\"font-weight: 400;\">Every artist wants to be on a major official Spotify playlist. Unsurprisingly, a greater amount of plays come as a result of being included on a playlist (or many).\u00a0<\/span>However, you must understand how the Spotify ecosystem works. It\u2019s up to you to optimize your profile and drive fans to your profile.<\/p>\n<h2><b>Let\u2019s Start with your Spotify Artist Foundation.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The first step is you need to get access from <span style=\"text-decoration: underline; color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/artists.spotify.com\/c\/access?step=login\" target=\"_blank\" rel=\"noopener\">&#8220;Spotify For Artists&#8221;<\/a>.<\/strong> <\/span>Once you sign up there, Spotify will confirm who you are and grant you access. Now you&#8217;re ready to go!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(I assume that you are already ON Spotify yes?) \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If not,\u00a0<\/span><b>To Get Your Music on Spotify:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Spotify does not do direct deals with artists, so you will need to make sure your distributor has enrolled you in distribution to Spotify.\u00a0 Here is a list of distributors who you can work with:<\/span><\/p>\n<ul>\n<li><strong><span style=\"text-decoration: underline; color: #ff6600;\"><a class=\"external\" style=\"color: #ff6600;\" href=\"https:\/\/awal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AWAL<\/a><\/span><\/strong><\/li>\n<li><strong><span style=\"text-decoration: underline; color: #ff6600;\"><a class=\"external\" style=\"color: #ff6600;\" href=\"http:\/\/members.cdbaby.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">CD BABY<\/a><\/span><\/strong><\/li>\n<li><strong><span style=\"text-decoration: underline; color: #ff6600;\"><a class=\"external\" style=\"color: #ff6600;\" href=\"https:\/\/distrokid.com\/spotify\" target=\"_blank\" rel=\"noopener noreferrer\">DISTROKID<\/a><\/span><\/strong><\/li>\n<li><span style=\"text-decoration: underline; color: #ff6600;\"><strong><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/www.tunecore.com\/\" target=\"_blank\" rel=\"noopener\">TUNECORE<\/a><\/strong><\/span><\/li>\n<\/ul>\n<h3><strong>Getting Verified<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is straight from their FAQs &#8211; because they explain it best&#8230;<span style=\"text-decoration: underline; color: #ff6600;\"> <a style=\"color: #ff6600;\" href=\"https:\/\/artists.spotify.com\/help\/article\/getting-access-to-spotify-for-artists\" target=\"_blank\" rel=\"noopener\"><b>What is Verification?<\/b><\/a><\/span> <\/span>When you get access to Spotify for Artists, you\u2019re automatically verified and your profile gets a blue verification check mark!\u00a0<span style=\"font-weight: 400;\">Verification allows you to claim your artist page by merging it with your account. Once verified, you&#8217;ll get:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A blue checkmark to your artist page<\/span><\/li>\n<li>To add your photo<\/li>\n<li>You can upload your bio (1500 words)<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create &amp; post artist playlists<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ability to brand playlists with images &amp; descriptions<\/span><\/li>\n<li>Select an ARTIST PICK &#8211; this is any track you want to feature at the top of your profile &#8211; yours or another artist you collaborate with.<\/li>\n<\/ul>\n<p>To get access just request access here to <strong><span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600;\" title=\"Spotify for Artists\" href=\"https:\/\/artists.spotify.com\/c\/access\" target=\"_blank\" rel=\"noopener\">Spotify for Artists<\/a>.<\/span><\/strong><\/p>\n<p>Once your request is granted, your artist profile gets the verified check mark and you\u2019ll have access to a dashboard of listening data! You\u2019ll also be able to manage your profile\u2019s images, story, and more.<\/p>\n<h3><b>Here&#8217;s How To\u00a0<span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/artists.spotify.com\/help\/article\/artist-bio?category=artist-profile\" target=\"_blank\" rel=\"noopener\">Update Your Spotify Bio<\/a><\/span> (As You Should Do Often!)<\/b><\/h3>\n<p>From Spotify: You can write a bio, save it to your profile, and update it anytime you want. With 1500 characters to share with your fans, you can update this to whatever makes sense for you\u2014whether that\u2019s sharing your story as an artist or the inspiration behind your latest release.<\/p>\n<p>Your bio can include links to any artists, songs, albums, or playlists on Spotify. Plus, you can throw in a link to your Wikipedia page for fans who want to dig deeper.<\/p>\n<p>When you have a new single, a tour or a news item, you should update your bio as often as possible.\u00a0Also, make sure that you have all of your links filled out and photo gallery up to date with your latest press photos, as well as a branded profile photo and header.<\/p>\n<h2><b>Here Are 6 Ways You Can Grow Your Followers on Spotify<\/b><\/h2>\n<h3><b>1. Ask Specifically for Followers on Your Socials<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your Spotify account should be connected to any and all social media accounts that you run. This includes, but isn\u2019t limited to, all of the following: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Post on Facebook (and BOOST!) If you use your personal profile for your music, DM people and ask<\/li>\n<li style=\"font-weight: 400;\">Create a post on Instagram and change your bio link for a few days &#8211; message individually and share<\/li>\n<li>Create an Instagram Story and add a link<\/li>\n<li style=\"font-weight: 400;\">Make a graphic for Twitter asking to follow you &#8211; also use DM<\/li>\n<li style=\"font-weight: 400;\">Post a short ask on your blog (if you have one)<\/li>\n<li>Ask in your<strong> <span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/www.cyberprmusic.com\/call-to-action-10-ways-to-grow-one-gigantic-mailing-list\/\" target=\"_blank\" rel=\"noopener\">monthly newsletter<\/a><\/span><\/strong><span style=\"color: #333333;\"> as a CTA<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16346\" src=\"https:\/\/www.cyberprmusic.com\/wp-content\/uploads\/2017\/07\/rick-astley.jpg\" alt=\"rick astley\" width=\"600\" height=\"400\" \/><b><\/b><\/p>\n<h3><b>2. Send A Dedicated Spotify Email Newsletter <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Email your mailing list and make \u201ccome follow me on Spotify&#8221; your <\/span><i><span style=\"font-weight: 400;\">Call To Action<\/span><\/i><span style=\"font-weight: 400;\">. \u00a0If you are unsure about how to structure your email for this,<strong> <span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.cyberprmusic.com\/cyber-prs-three-gs-greeting-guts-getting-write-effective-newsletter\/\" target=\"_blank\" rel=\"noopener\">follow my handy newsletter email guide.<\/a><\/span><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also a good time to send personal emails to friends and family who are not in your newsletter. It may be time-consuming, but it\u2019s a great way to get people onto your newsletter who you may not have asked already. Plus, this is such a simple ask and it only takes 7 seconds for your friends to do. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>TIP:<\/strong> Many of your non-music friends probably don\u2019t even understand the VALUE for YOU when they follow you &#8211; so explain it to them!<\/span><\/p>\n<h3><b>3. Create Video Call To Actions &#8211; Do It Like ONE DIRECTION!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Include a CTA on your videos asking people to come to stream your music. Click <strong><span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.youtube.com\/watch?v=iN5e4ZTQiUo\" target=\"_blank\" rel=\"noopener\">HERE<\/a><\/span><\/strong> for an example of One Direction creating a call to action for their album FOUR. One Direction recorded a short video of their member Zayn asking fans to follow them on Spotify by clicking the link provided in the bio.<\/span><\/p>\n<h3><strong>4. Include a Follow Button On Your Website<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">I know you want to lead people straight to your iTunes store to buy the music but the truth is they probably won\u2019t do this &#8211; WHY? \u00a0Because they use Spotify!\u00a0<\/span>So, a Spotify follow button is also a good addition to your socials as many people will prefer to go stream your music<\/p>\n<h3><b>5. Share Collaborative Playlists\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Create playlists with similar music as yours, so that when fans check them out they are more likely to follow you because you have a similar music vibe. By connecting yourself with other artists of your type, and pushing this out to the world, you can begin to create a fanbase that appreciates your taste in music. <\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Click the \u2018+ New Playlist\u2019 button on the left-hand side.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Name the playlist \u2013 make sure it has a theme!<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Create unique artwork for your playlist. Like album or single artwork, an interesting graphic can really draw listeners to your playlist. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Once the playlist is made and appears on the left-hand side of your screen, right-click the playlist and click \u2018Collaborative Playlist\u2019<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Start off the playlist by adding at least 5 songs to the playlist (make one of these songs your own!).<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Once again, right-click the playlist name on the right-hand side and click \u2018Copy HTTP Link\u2019 \u2013 this can be used to share your playlist on Instagram and your Facebook Page so you can invite your friends and fans directly to the playlist.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">Click<strong> <span style=\"text-decoration: underline; color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/open.spotify.com\/user\/arileff\/playlist\/16gGbbWy7d8bLIZgLPS6jc\" target=\"_blank\" rel=\"noopener\">HERE<\/a><\/span><\/strong><\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> to see an example of a playlist pop artist, Lauv, creates, updates, and renames often to stay relevant.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>TIP:<\/strong><\/span><span style=\"font-weight: 400;\"> Read This! Spotify wrote a<span style=\"color: #ff6600;\"><strong> <span style=\"text-decoration: underline;\"><a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/community.spotify.com\/t5\/Playlist-Exchange\/How-to-get-playlist-followers-on-Spotify\/td-p\/1239299\">fantastic blog post<\/a><\/span><\/strong> <\/span><span style=\"font-weight: 400;\">that talks about how to research original ideas for playlists and how to promote your playlists to others.<\/span><\/span><\/p>\n<h3><strong>6. Release Music More Consistently<\/strong><\/h3>\n<p>Spotify has one goal and one goal only: to keep listeners on their platform. The platform tracks everything from song skips, to listens, playlist adds, and so much more with their algorithm.The more that you keep fans and users on Spotify, the more they will reward you. Spotify works on an algorithm to recommend new music and Spotify playlists to listeners. So, be sure to release music consistently.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #000000;\">Ultimately, these are just a few tips to help your fan-base grow. If you still want more advice check out Ariel&#8217;s latest book &#8211;<\/span><span style=\"color: #000000;\"><span style=\"text-decoration: underline; color: #ff6600;\">\u00a0<a style=\"color: #ff6600; text-decoration: underline;\" href=\"https:\/\/www.cyberprmusic.com\/ultimateguide\/\" target=\"_blank\" rel=\"noopener\">Ultimate Guide to Music Publicity.<\/a><\/span><\/span>\u00a0C<span style=\"color: #000000;\">lick the image below!<\/span><\/strong><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-179b80f5-1a83-4da0-af05-aa6dc50f122b\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-179b80f5-1a83-4da0-af05-aa6dc50f122b\" class=\"hs-cta-node hs-cta-179b80f5-1a83-4da0-af05-aa6dc50f122b\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span id=\"hs-cta-wrapper-9cbb74fb-74e4-4103-8978-6b66a212f858\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-9cbb74fb-74e4-4103-8978-6b66a212f858\" class=\"hs-cta-node hs-cta-9cbb74fb-74e4-4103-8978-6b66a212f858\"><a href=\"https:\/\/www.cyberprmusic.com\/ultimateguide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25376 size-medium\" src=\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-300x169.png\" alt=\"ultimate guide to music publicity\" width=\"300\" height=\"169\" srcset=\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-300x169.png 300w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-1024x576.png 1024w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-768x432.png 768w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-1536x864.png 1536w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-600x338.png 600w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post.png 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mastering Spotify is crucial if you want to build a vibrant fanbase\u00a0as it is the dominant streaming service.\u00a0Every artist wants to be on a major official Spotify playlist. Unsurprisingly, a greater amount of plays come as a result of being included on a playlist (or many).\u00a0However, you must understand how the Spotify ecosystem works. It\u2019s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133],"tags":[17,55,102,613,1180,1300,127,50,1301,1213,35,1215],"collection":[2183,2197],"class_list":["post-16341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming-for-musicians","tag-ariel-hyatt","tag-cyber-pr","tag-cyber-pr-music","tag-diy","tag-followers","tag-grow-your-spotify","tag-indie-artists","tag-musicians-guide","tag-musicians-guide-to-spotify","tag-playlists","tag-spotify","tag-spotify-playlists","collection-marketing-your-music","collection-streaming"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Musicians Guide To Spotify Part 1: Build Your Foundation - Cyber PR Music<\/title>\n<meta name=\"description\" content=\"Mastering Spotify is crucial if you want to build a vibrant fanbase. 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