{"id":18143,"date":"2025-01-22T07:37:53","date_gmt":"2025-01-22T07:37:53","guid":{"rendered":"https:\/\/cyberprmusic.com\/?p=18143"},"modified":"2025-01-22T20:08:48","modified_gmt":"2025-01-22T20:08:48","slug":"musicians-guide-networking-real-world","status":"publish","type":"post","link":"https:\/\/cyberprmusic.com\/musicians-guide-networking-real-world\/","title":{"rendered":"Musician&#8217;s Guide To Networking in The Real World"},"content":{"rendered":"<h2><span style=\"color: #ff6600;\"><strong>Networking for Musicians: A Quick Summary<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to succeed, you can\u2019t hide forever &#8212; you have to get out and start networking. <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get people to talk about themselves.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get a business card ASAP.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Only ask for something once a relationship has been established.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strongest way to establish that relationship? Offer them something!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use your PHONE! It\u2019s unique and makes people feel more connected to you.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Touring is a great opportunity to create deeper connections with your existing fans, and gain more along the way.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You will not make it in music without mastering the word of in-person networking. <\/span><span style=\"font-weight: 400;\">That\u2019s the problem with all of the digital tools available to us: Way too many artists are hiding behind a screen and trying to launch the career of their dreams without connecting with people face-to-face.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Connecting the dots of your digital world to the real world is a crucial part of moving forward in your music career. Even if you only want to be a studio musician and have no interest in touring, you still need to be able to meet people and find out about potential work. It can be hard to break out of your comfort zone, and I have met so many artists who struggle with anxiety and have a notion that networking means \u201cselling\u201d &#8211; but the most successful people are those who go out and meet other people who can help them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some real-life <\/span><i><span style=\"font-weight: 400;\">Networking 101 <\/span><\/i><span style=\"font-weight: 400;\">tips that I learned from Larry Sharpe, who is such a master at networking that people literally line up to talk to him at events. I know this because when I met him I stood in line to do so!<\/span><\/p>\n<h2><span style=\"color: #ff6600;\"><b>3 Reasons Musicians Need to Network<\/b><\/span><\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\"> To gain new fans and connect with current ones<\/span><\/li>\n<li><span style=\"font-weight: 400;\">To gain a sphere of influence, and a source for referrals (more fans)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">To become a resource &#8211; for your fans, and for yourself<\/span><\/li>\n<\/ol>\n<h3><b>Social Situations:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Unless you are a complete hermit, you are probably in social situations quite often &#8211; parties, work events, picking your kids up at school, the grocery store, anywhere where it\u2019s not you and your immediate family in the house\u2026 \u00a0These can all become networking opportunities to connect with potential fans. <\/span><\/p>\n<p>If you truly want to <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.cyberprmusic.com\/your-three-communities-part-1\"><b><u>grow your fan community<\/u><\/b><\/a><\/span> through networking, your biggest goal when you go out is:<\/p>\n<p><b>Be memorable.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">How do you do that?\u00a0<\/span><span style=\"font-weight: 400;\">Simple: The more <\/span><i><span style=\"font-weight: 400;\">they <\/span><\/i><span style=\"font-weight: 400;\">talk, the more memorable <\/span><i><span style=\"font-weight: 400;\">you <\/span><\/i><span style=\"font-weight: 400;\">are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is not about being cheesy or super sales-like. It\u2019s just a mindset. I know many artists who have this mindset. Everywhere they go, they amass fans and opportunities for themselves. Here are some tips for even the biggest introverts.<\/span><\/p>\n<h4><span style=\"color: #333333;\"><b>When You Meet A New Person<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">First: ask a question about THEM. \u201cWhat brought you here today? How did you meet the band that you opened for tonight?\u201d Get them talking. You will be amazed at how quickly they&#8217;ll jump in, and it takes the pressure of talking about yourself off.<\/span><\/p>\n<h4><span style=\"color: #333333;\"><b>How to Introduce Yourself<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Never start out with the typical greeting of your name. That makes it all about<\/span><i><span style=\"font-weight: 400;\"> you<\/span><\/i><span style=\"font-weight: 400;\">. Instead, you want to say something like, \u201cSo, what do you do?\u201d Or, \u201cAre you having a good time?\u201d Or, \u201cWhat brings you here today?\u201d or \u201cAren\u2019t these mini donuts amazing?\u201d Now, it\u2019s all about <\/span><i><span style=\"font-weight: 400;\">them\u00a0<\/span><\/i><span style=\"font-weight: 400;\">and how their experience is going.<\/span><\/p>\n<h3><span style=\"color: #333333;\"><b>OK, you are talking&#8230; what happens now?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After getting people to talk about themselves, see how you can help them. Do they want information? Tips? Music lessons for their kid? the best bakery in town for red velvet cupcakes? A great place to buy an outfit? A car mechanic? You know, stuff. Anything you could possibly help them with.<\/span><\/p>\n<h4><span style=\"color: #333333;\"><b>Know What to Ask For<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">An email list sign up\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A follow on Instagram<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A private gig<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A student to teach lessons to<\/span><\/li>\n<li><span style=\"font-weight: 400;\">A great new venue to play<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you do not have any other specific goal that day, getting a social media connection is a great goal &#8211;\u00a0 Instagram or Linkedin are all great choices!<\/span><\/p>\n<h4><span style=\"color: #333333;\"><b>Be a Gatherer<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This means that whenever you are in any social situation, you should be gathering as much information as possible about each person: interesting tidbits about them, what they like, who they know, where they go, etc. This way you can help them! Make a list on your phone after a conversation to make sure you don&#8217;t forget any.<\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><b>Get Business Cards or Stickers<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have one, get one immediately! You have no excuse \u2013 they are less than $17.\u00a0 And very few people use them so they can stand out!<\/span><\/p>\n<p><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.vistaprint.com\/\"><u><b>Click here<\/b><\/u><\/a><\/span> for basic cards. This site has thousands of designs to choose from and they even have an \u201cArt &amp; Entertainment&#8221; section. Pick one that shows off your photo\/logo, matches your brand, and add your tagline\/pitch. Make sure your business card has all of your contact information on it, including <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.cyberprmusic.com\/musicians-website-dos-donts\/\"><u><b>your website<\/b><\/u> <\/a><\/span>and your socials.<\/p>\n<p>Want something fancier? Try <span style=\"color: #ff6600;\"><u><b><a style=\"color: #ff6600;\" href=\"https:\/\/www.moo.com\">these<\/a>.<\/b><\/u><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Put one sentence about your music, and the instrument you play on your card. A card with just a name and an address is totally unmemorable!<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Add a photo of yourself or your band logo for brand awareness. Make sure you list your email, website, and links. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But! Don\u2019t worry so much about giving out your card. Focus on getting <\/span><i><span style=\"font-weight: 400;\">their <\/span><\/i><span style=\"font-weight: 400;\">cards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Never give your card out unless someone asks for it. If you give a card, you are selling. (And as mentioned before, people hate selling.) If someone asks for your card, they are buying. (And people actually love buying.)<\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><b>Following Up<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes time to follow up, don&#8217;t send your marketing pitch or talk about your business in the initial communication. If you are on Facebook or Linkedin, you might discover that you have a few other friends in common &#8211; this is a great icebreaker! Mention those friends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are following up on email, say something very simple like so:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cDear Leslie, It was nice to meet you. I loved our conversation about music!\u201d<\/span><\/i><\/p>\n<p>Then OFFER something &#8211; a link to an article, an intro to another person who can be helpful a follow up on whatever you spoke about &#8211; anything to be helpful.<\/p>\n<p><span style=\"font-weight: 400;\">Then close the email with your name and sig file that has your links to your site, Instagram Page, handles, etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first follow-up is always friendly and positive and <\/span><i><span style=\"font-weight: 400;\">not <\/span><\/i><span style=\"font-weight: 400;\">business-oriented! Now you have one more possible fan in your online world who is connected to your offline world!<\/span><\/p>\n<h4><span style=\"color: #333333;\"><b>Be a Shark in a Sea of Tuna<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">When networking, don\u2019t think about business or music. If you are trying to grow your contacts (and you should always be trying to do this), it\u2019s helpful to go to the places that are the exact opposite of your industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, as a musician, you would go and network with a bunch of other musicians if you were looking for more people to play with or to tap into a community of musicians. However, this is probably not going to make you money or more fans.<\/span><\/p>\n<p><b>TIP:<\/b><span style=\"font-weight: 400;\"> If you go to, say, a bridal convention, and you meet a whole bunch of people who are planning weddings, and you introduce yourself as a musician, you might get some really good gigs.<\/span><\/p>\n<h4><span style=\"color: #333333;\"><b>Initial Phone Follow-Up<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Stop hiding behind a computer! Something like, <\/span><i><span style=\"font-weight: 400;\">\u201cHey, Larry. Laura asked me to give you a call. This is Ariel.\u201d <\/span><\/i><span style=\"font-weight: 400;\">Use only your first name. Never say, <\/span><i><span style=\"font-weight: 400;\">\u201cHi, my name is Ariel,\u201d <\/span><\/i><span style=\"font-weight: 400;\">because then people will think of you as a stranger (you would never call your mom and say: <\/span><i><span style=\"font-weight: 400;\">\u201cHi, my name is Ariel.\u201d <\/span><\/i><span style=\"font-weight: 400;\">It\u2019s too formal).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, just say: <\/span><i><span style=\"font-weight: 400;\">\u201cI\u2019m Ariel,\u201d <\/span><\/i><span style=\"font-weight: 400;\">or <\/span><i><span style=\"font-weight: 400;\">\u201cThis is Ariel,\u201d <\/span><\/i><span style=\"font-weight: 400;\">and then carry on with your conversation.<\/span><\/p>\n<h4><span style=\"color: #333333;\"><b>Words\/Phrases Never To Say<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Words and phrases that you should never, ever say:<\/span><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\">\u201cI\u2019m just&#8230;\u201d<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">\u201cI\u2019m not looking to sell you anything&#8230;\u201d<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">\u201cI\u2019m not looking for connections&#8230;\u201d<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don\u2019t use these to try to put them at ease because the person will immediately think the opposite. The brain doesn\u2019t register \u201cI\u2019m just&#8230;\u201d<\/span><\/p>\n<h4><span style=\"color: #333333;\"><b>How to Position Yourself When It\u2019s Your Turn To Talk<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">After they have talked about themselves) and you are ready to make your pitch, talk about what other people say about you, instead of pitching yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? Because people always believe what other people say about you more than they believe you saying it about yourself!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you could say something like: \u201cPeople say my music sounds _______________________touch of ___________.\u201d Or, \u201cMy voice gets compared to ___________.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will register very well.<\/span><\/p>\n<h4><span style=\"color: #333333;\"><strong>Preparing For What You Want Before You Go Out Into Any Real World Situation<\/strong><\/span><\/h4>\n<p>Okay, you are ready to go to a party, a wedding, an event for a friend\u2026 whatever.<\/p>\n<p>This exercise takes 5 minutes:<\/p>\n<ul>\n<li>Go to a quiet place.<\/li>\n<li>Take a deep breath.<\/li>\n<li>Focus on what it is you would like today, this week, this month, to move your musical career forward.<\/li>\n<li>If you need to, write down the one or two things you would like.<\/li>\n<li>The default thing you can always ask for is a business card so you can grow your email list.<\/li>\n<li>Keep that thing in mind when you walk out the door.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Really want it? Before you walk in the room, touch your head and repeat to yourself the exact thing\/things that you want.\u00a0<span style=\"font-weight: 400;\">Now follow all of the tips above.<\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><b>Networking While Touring<\/b><\/span><\/h3>\n<p>The most important thing you can do <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.cyberprmusic.com\/how-to-book-shows-and-tours\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><u>on tour<\/u><\/b><\/a><\/span> is build a base of loyal fans. If you\u2019re just starting out, it\u2019s a big leap of faith for someone to spend money and give up their time to watch you perform, especially when people have so many other entertainment options. Before you go on the road, go through all your followers and email subscribers and organize them by market, then reach out and say hi. Offer them something; if the crowds are small enough, maybe they want to join you for a beer before the show and bring a friend. You can check with the club to see if they\u2019ll allow people to watch you soundcheck, or hang out after the show.<\/p>\n<p><span style=\"font-weight: 400;\">Some bands really go above and beyond with fan service. A while back, a rock band called MuteMath did a pre-tour of their new album, giving fans in each city the chance to hear the new record with a member of the band, and then ask questions and hang out. If a band you loved did that, you best believe you\u2019d come to see every show they played and buy everything they put out. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you go on tour, make sure to designate someone in the band as the accountant. You need to have a clear budget for the tour, and include lodging and food and gas expenses, as well as keeping some in reserve for flat tires or emergencies. Remember that you\u2019ll have to pay taxes on every show you play in each city; some clubs will deduct that off the top but others won\u2019t so be aware of that. In general, before you go on tour, it\u2019s a good time to get your financial house in order and work with an accountant if needed. They might advise you to set up a corporate account for the band or tell you which expenses you can deduct from your taxes. In general, a few hours of time with a professional will cost much less than IRS fees.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18168 aligncenter\" src=\"https:\/\/www.cyberprmusic.com\/wp-content\/uploads\/2018\/09\/conferences.png\" alt=\"music networking conferences\" width=\"336\" height=\"336\" \/><\/p>\n<h3><span style=\"color: #ff6600;\"><b>Attend Music Conferences<\/b><\/span><\/h3>\n<p>All <span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/cyberprmusic.com\/music-conferences-networking-2020-2\/\" target=\"_blank\" rel=\"noopener\">music conferences<\/a><\/strong><\/span> are great and worthwhile. Some bands build tours around appearances at festivals like<span style=\"color: #000000;\"> SXSW, <\/span>and it\u2019s worth talking about whether fests like SXSW are worth it for smaller bands. After a few years of being dominated by massive headliners and huge brand sponsorships, SXSW has started to rightsize, and the last few years have been much more mellow. If you get an offer to play SXSW, it\u2019s worth taking, but just keep expectations in check. Even if pop stars aren\u2019t playing in vending machines opposite your set, there are still hundreds of other bands, including some with sizeable buzz, as your competition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Networking for Musicians: A Quick Summary If you want to succeed, you can\u2019t hide forever &#8212; you have to get out and start networking. Get people to talk about themselves. Get a business card ASAP. Only ask for something once a relationship has been established. Strongest way to establish that relationship? Offer them something! Use [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":31352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,78],"tags":[1306,404,921,33,545,1076,955,1307,22,1308,1309,24,377,901],"collection":[2186],"class_list":["post-18143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-marketing","category-guides","tag-body-language","tag-conference","tag-conferences","tag-music-business","tag-music-conference","tag-musicbusiness","tag-musicconference","tag-network","tag-networking","tag-networking-tips","tag-real-world","tag-social-media","tag-social-networking","tag-socialnetworking","collection-mindset"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Musicians&#039; Guide To Networking in The Real World<\/title>\n<meta name=\"description\" content=\"If you want to succeed, network. 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