{"id":24922,"date":"2023-09-07T07:00:45","date_gmt":"2023-09-07T12:00:45","guid":{"rendered":"https:\/\/www.cyberprmusic.com\/?p=24922"},"modified":"2024-08-22T13:54:57","modified_gmt":"2024-08-22T13:54:57","slug":"how-to-use-submithub","status":"publish","type":"post","link":"https:\/\/cyberprmusic.com\/how-to-use-submithub\/","title":{"rendered":"How To Use Submithub: An Interview with Founder, Jason Grishkoff"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you are trying to get publicity or on playlists you most probably have already heard of <a href=\"https:\/\/www.submithub.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #ff6600;\"><strong>SubmitHub<\/strong><\/span><\/a>. But if you haven\u2019t, it&#8217;s a platform that allows you to submit your music for a small fee to music bloggers, playlisters, and tastemakers who can help to give your music exposure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve read my book, The Ultimate Guide to Music Publicity, the founder Jason Grishkoff is quoted a few times. I asked him a LOT of questions that didn\u2019t make it into the book but add excellent insight if you are curious about Submithub.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you are unfamiliar with how best to use SubmitHub read on\u2026<\/span><\/p>\n<div><\/div>\n<p><center><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/oxwDHTk6kzw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<div><\/div>\n<div>We listened to every single podcast we could find where Jason was interviewed and we took notes about the best way artists can utilize the platform for optimal results.<\/div>\n<h3><b>What should artists do before they sign up and start submitting on your platform?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First and most important: set your expectations in the right place. There are hundreds of thousands of passionate and talented musicians out there trying to do the same thing as you (500,000+ artist profiles on SubmitHub in 5 years). Yes, your song is great, but many of theirs are too. And not everyone\u2019s going to get the pie they\u2019re hoping for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, understand that SubmitHub is not a get-famous-quick scheme. It\u2019s best approached as a \u201cdirectory\u201d of passionate music curators. Our job is to make it easy for you to choose who to send your music to, and ensure that they actually give it genuine consideration. Outcomes after that are based on the subjective take of the recipient, and you should anticipate that the majority of the answers you receive will be \u201cthanks but not for us.\u201d As mentioned above, you probably won\u2019t get the whole pie, but if you focus on the little victories, you\u2019ll find yourself with a nice slice \ud83d\ude42<\/span><\/p>\n<h3><b>How important is having a strong social media platform or a lot of streams before they come to Submithub?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not even remotely important.\u00a0 We place emphasis on the song itself rather than the background of the artist.\u00a0 In fact, I\u2019d go so far as to say that many curators prefer to find undiscovered artists &#8212; street cred is important, and there\u2019s nothing a curator enjoys more than being able to say \u201cI was sharing their music before they got big.\u201d<\/span><\/p>\n<h3><b>If I am an artist who is making music that is not very trendy can I use Submithub? &#8211; Smooth jazz, cinematic classical, and traditional singer-songwriter, for example.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yep, at this point there\u2019s a little bit of something for everyone. Obviously some genres are better-represented than others in the digital world (classical, jazz and classic rock being under-represented). That said, we\u2019ve got 1,750+ active curators, influencers and record labels, so even the niche genres have someone to send to.<\/span><\/p>\n<h3><b>How many submissions should I invest in to see results?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It depends on the results you\u2019re looking for.\u00a0 The only thing we can guarantee you is a transparent and fast \u201cconnection\u201d.\u00a0 From there it\u2019s entirely up to 1) your song and 2) whether you managed to get it to the people who will like it.\u00a0 And that can be tough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019d strongly recommend starting off with a smaller spend &#8212; somewhere between 10 and 30 credits &#8212; to get your toes wet. Your first few submissions are likely to be your *worst*, and there are definitely many lessons you\u2019ll be able to learn along the way.\u00a0<\/span><\/p>\n<h3><b>What is your advice for DIY musicians just starting out with your platform?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SubmitHub is 5 years old.\u00a0 There are tons of musicians who have tried and failed (or succeeded), and many of them have shared their experiences and tips.\u00a0 So my advice for those just starting out is to do a bit of research beforehand.\u00a0 Two links I\u2019d recommend:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <a href=\"https:\/\/pod.co\/bandhive\/submithub-success-strategies-steve-martin-of-ascending-everest\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #ff6600;\"><strong>great podcast<\/strong><\/span><\/a> an artist recently did about how he managed a 68% approval rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.youtube.com\/watch?v=-SKvgNIs8Ik\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #ff6600;\"><strong>video by a playlister &amp; artist<\/strong><\/span><\/a> sharing his tips and techniques<\/span><\/li>\n<\/ul>\n<h3><b>Should an artist who has a small following of &gt;10,000 try to secure a premiere in 2021?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Oh gosh. I\u2019m pretty averse to premieres in general, but that comes primarily from the blogger\u2019s perspective where managing those schedules tends to lead to more effort than its worth.\u00a0 As an artist, a premiere can help give you a slightly leg up as far as incentivizing someone to provide coverage. But beyond that, I\u2019m not sure it\u2019s a huge draw these days. It\u2019s great to be able to share \u201cvictories\u201d with your audience, but they\u2019re not going to care whether it was a premiere or not.<\/span><\/p>\n<p><strong>*2023 UPDATE: SubmitHub no longer offers premiere submissions*<\/strong><\/p>\n<h3><b>Anything else you&#8217;d like to say to a lot of indie artists about the publicity process in general?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s rough. I think one of the best things you can do is show your existing fan base that you\u2019re finding success &#8212; by sharing the blog posts and playlists you\u2019re included in. It gives them \u2018social proof\u2019 that they\u2019re not crazy for loving your music; clearly everyone else loves it too.<\/span><\/p>\n<h2><b>Here are some tips and tricks that we utilize here at Cyber PR that may help you when submitting your music:<\/b><\/h2>\n<p><b>Don\u2019t spend too much at one time!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With SubmitHub, it\u2019s as easy as a click of a button to send your music off to curators and bloggers. It\u2019s so user friendly that you can easily spend all your credits in a few minutes. While this isn\u2019t terrible, we have found that if you space your submissions out with several rounds of submissions, you get better results as you have time to see how your music is performing and regroup if needed. You may find that your music doesn\u2019t fit a genre that you thought it did or that certain outlets are taking a break and you may want to approach them when they are back.<\/span><\/p>\n<h3><strong>Pick your genre with care.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The biggest part of submitting your music through SubmitHub is picking the right genre. When submitting, SubmitHub gives you curated bloggers, playlisters, influencers, etc., based on the genre you classified your music as. The genre you think you may be isn&#8217;t necessarily the one that the curators identify with and this is something to be prepared to adjust for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SubmitHub matches your genre with the most likely match in sources to pitch and rate it on a scale from 1 to 10, 1 being a bad match and 10 being a great match. We would suggest that you don\u2019t pitch to curators under a rate of 7.\u00a0<\/span><\/p>\n<h3><b>Submit to smaller and bigger sources.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SubmitHub has thousands of curators that range in their influence and size. It\u2019s always good to submit to curators who are smaller and have lower influence to boost your music and it\u2019s great to be able to get in touch with the bigger ones that are typically harder to reach otherwise. We suggest pitching to an even amount of smaller and medium to larger curators because that will give you the most diverse and successful results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you only pitch to smaller outlets, you won\u2019t get the reach you want. If you only pitch to medium to larger outlets, you won\u2019t get many hits and you won\u2019t get the reach you want.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Ready to learn how to master your own publicity? Order <a href=\"https:\/\/www.cyberprmusic.com\/book\/ultimate-guide-music-publicity\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">The Ultimate Guide to Music Publicity<\/span><\/span><\/a>! Out now.<\/strong><\/p>\n<p><a href=\"https:\/\/www.cyberprmusic.com\/book\/ultimate-guide-music-publicity\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25376 \" src=\"https:\/\/www.cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post.png\" alt=\"ultimate guide to music publicity\" width=\"711\" height=\"400\" srcset=\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post.png 1600w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-300x169.png 300w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-1024x576.png 1024w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-768x432.png 768w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-1536x864.png 1536w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-600x338.png 600w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Now let&#8217;s get into the interview&#8230;<\/strong><\/p>\n<h3><b>What should artists do before they sign up and start submitting on your platform?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First and most important: set your expectations in the right place. There are hundreds of thousands of passionate and talented musicians out there trying to do the same thing as you (500,000+ artist profiles on SubmitHub in 5 years). Yes, your song is great, but many of theirs are too. And not everyone\u2019s going to get the pie they\u2019re hoping for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, understand that SubmitHub is not a get-famous-quick scheme. It\u2019s best approached as a \u201cdirectory\u201d of passionate music curators. Our job is to make it easy for you to choose who to send your music to, and ensure that they actually give it genuine consideration. Outcomes after that are based on the subjective take of the recipient, and you should anticipate that the majority of the answers you receive will be \u201cthanks but not for us.\u201d As mentioned above, you probably won\u2019t get the whole pie, but if you focus on the little victories, you\u2019ll find yourself with a nice slice \ud83d\ude42<\/span><\/p>\n<h3><b>How important is having a strong social media platform or a lot of streams before they come to Submithub?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not even remotely important.\u00a0 We place emphasis on the song itself rather than the background of the artist.\u00a0 In fact, I\u2019d go so far as to say that many curators prefer to find undiscovered artists &#8212; street cred is important, and there\u2019s nothing a curator enjoys more than being able to say \u201cI was sharing their music before they got big.\u201d<\/span><\/p>\n<h3><b>If I am an artist who is making music that is not very trendy can I use Submithub? &#8211; Smooth jazz, cinematic classical, and traditional singer-songwriter, for example.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yep, at this point there\u2019s a little bit of something for everyone. Obviously some genres are better-represented than others in the digital world (classical, jazz and classic rock being under-represented). That said, we\u2019ve got 1,750+ active curators, influencers and record labels, so even the niche genres have someone to send to.<\/span><\/p>\n<h3><b>How many submissions should I invest in to see results?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It depends on the results you\u2019re looking for.\u00a0 The only thing we can guarantee you is a transparent and fast \u201cconnection\u201d.\u00a0 From there it\u2019s entirely up to 1) your song and 2) whether you managed to get it to the people who will like it.\u00a0 And that can be tough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019d strongly recommend starting off with a smaller spend &#8212; somewhere between 10 and 30 credits &#8212; to get your toes wet. Your first few submissions are likely to be your *worst*, and there are definitely many lessons you\u2019ll be able to learn along the way.\u00a0<\/span><\/p>\n<h3><b>What is your advice for DIY musicians just starting out with your platform?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SubmitHub is 5 years old.\u00a0 There are tons of musicians who have tried and failed (or succeeded), and many of them have shared their experiences and tips.\u00a0 So my advice for those just starting out is to do a bit of research beforehand.\u00a0 Two links I\u2019d recommend:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <a href=\"https:\/\/pod.co\/bandhive\/submithub-success-strategies-steve-martin-of-ascending-everest\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #ff6600;\"><strong>great podcast<\/strong><\/span><\/a> an artist recently did about how he managed a 68% approval rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.youtube.com\/watch?v=-SKvgNIs8Ik\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #ff6600;\"><strong>video by a playlister &amp; artist<\/strong><\/span><\/a> sharing his tips and techniques<\/span><\/li>\n<\/ul>\n<h3><b>Should an artist who has a small following of &gt;10,000 try to secure a premiere in 2021?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Oh gosh. I\u2019m pretty averse to premieres in general, but that comes primarily from the blogger\u2019s perspective where managing those schedules tends to lead to more effort than its worth.\u00a0 As an artist, a premiere can help give you a slightly leg up as far as incentivizing someone to provide coverage. But beyond that, I\u2019m not sure it\u2019s a huge draw these days. It\u2019s great to be able to share \u201cvictories\u201d with your audience, but they\u2019re not going to care whether it was a premiere or not.<\/span><\/p>\n<p><strong>*2023 UPDATE: SubmitHub no longer offers premiere submissions*<\/strong><\/p>\n<h3><b>Anything else you&#8217;d like to say to a lot of indie artists about the publicity process in general?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s rough. I think one of the best things you can do is show your existing fan base that you\u2019re finding success &#8212; by sharing the blog posts and playlists you\u2019re included in. It gives them \u2018social proof\u2019 that they\u2019re not crazy for loving your music; clearly everyone else loves it too.<\/span><\/p>\n<h2><b>Here are some tips and tricks that we utilize here at Cyber PR that may help you when submitting your music:<\/b><\/h2>\n<h3><strong>Don\u2019t spend too much at one time!<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">With SubmitHub, it\u2019s as easy as a click of a button to send your music off to curators and bloggers. It\u2019s so user friendly that you can easily spend all your credits in a few minutes. While this isn\u2019t terrible, we have found that if you space your submissions out with several rounds of submissions, you get better results as you have time to see how your music is performing and regroup if needed. You may find that your music doesn\u2019t fit a genre that you thought it did or that certain outlets are taking a break and you may want to approach them when they are back.<\/span><\/p>\n<h3><strong>Pick your genre with care.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The biggest part of submitting your music through SubmitHub is picking the right genre. When submitting, SubmitHub gives you curated bloggers, playlisters, influencers, etc., based on the genre you classified your music as. The genre you think you may be isn&#8217;t necessarily the one that the curators identify with and this is something to be prepared to adjust for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SubmitHub matches your genre with the most likely match in sources to pitch and rate it on a scale from 1 to 10, 1 being a bad match and 10 being a great match. We would suggest that you don\u2019t pitch to curators under a rate of 7.\u00a0<\/span><\/p>\n<h3><b>Submit to smaller and bigger sources.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SubmitHub has thousands of curators that range in their influence and size. It\u2019s always good to submit to curators who are smaller and have lower influence to boost your music and it\u2019s great to be able to get in touch with the bigger ones that are typically harder to reach otherwise. We suggest pitching to an even amount of smaller and medium to larger curators because that will give you the most diverse and successful results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you only pitch to smaller outlets, you won\u2019t get the reach you want. If you only pitch to medium to larger outlets, you won\u2019t get many hits and you won\u2019t get the reach you want.\u00a0<\/span><\/p>\n<p><strong>Ready to learn how to master your own publicity? Order <a href=\"https:\/\/www.cyberprmusic.com\/book\/ultimate-guide-music-publicity\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">The Ultimate Guide to Music Publicity<\/span><\/span><\/a>! Out now.<\/strong><\/p>\n<p><a href=\"https:\/\/www.cyberprmusic.com\/book\/ultimate-guide-music-publicity\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25376 \" src=\"https:\/\/www.cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post.png\" alt=\"ultimate guide to music publicity\" width=\"711\" height=\"400\" srcset=\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post.png 1600w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-300x169.png 300w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-1024x576.png 1024w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-768x432.png 768w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-1536x864.png 1536w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2021\/06\/Out-Now-TW-Post-600x338.png 600w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are trying to get publicity or on playlists you most probably have already heard of SubmitHub. But if you haven\u2019t, it&#8217;s a platform that allows you to submit your music for a small fee to music bloggers, playlisters, and tastemakers who can help to give your music exposure. If you\u2019ve read my book, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,77,37],"tags":[17,55,102,2131,2132,131,1489,167,139,2133,2134,1427,91,822,93,1859,1524],"collection":[2182],"class_list":["post-24922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-marketing","category-music-pr","category-popular","tag-ariel-hyatt","tag-cyber-pr","tag-cyber-pr-music","tag-how-to-use-submithub","tag-jason-grishkoff","tag-music-marketing","tag-music-pitch","tag-music-pr","tag-music-publicity","tag-pitch-your-music","tag-pitching-music","tag-playlisting","tag-pr","tag-press","tag-publicity","tag-submithub","tag-ultimate-guide-to-music-publicity","collection-publicity-for-musicians"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use Submithub: An Interview with Founder, Jason Grishkoff - Cyber PR Music<\/title>\n<meta name=\"description\" content=\"The Ultimate Guide to Music Publicity includes many contributions. 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