{"id":28505,"date":"2023-05-25T07:30:51","date_gmt":"2023-05-25T12:30:51","guid":{"rendered":"https:\/\/www.cyberprmusic.com\/?p=28505"},"modified":"2024-12-14T22:58:05","modified_gmt":"2024-12-14T22:58:05","slug":"9-hacks-to-improve-musicians-email-open-rates","status":"publish","type":"post","link":"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/","title":{"rendered":"9 Hacks to Improve Musician’s Email Open Rates"},"content":{"rendered":"

Your email list<\/strong><\/span><\/a> is the most important asset you can have as a musician.\u00a0<\/span><\/p>\n

But once you have an email list and you know all the ways to get people on it, you\u2019re faced with the inevitable obstacle of \u201chow do I make sure I\u2019m actually landing in their inbox\u2026and that they\u2019re opening my email?\u201d<\/span><\/p>\n

Another surprising statistic? Most people\u2019s email open rates will hover around 21% but a <\/span>very<\/span><\/i> healthy email open rate is anything above 40%. Plus, you already know that if you\u2019re doing email right, you can expect to convert $1 per subscriber\/month. Do that math quickly and tell me you\u2019re not intrigued!<\/span><\/p>\n

Capturing your fans\u2019 email<\/a><\/span><\/strong> is only the first step of a successful email marketing campaign. Now that you\u2019ve got them, and they\u2019re eager to hear from you, how do you make sure you land in their inbox (and not the dreaded \u201cpromo\u201d folder \ud83d\ude31) and get them to actually open it?<\/span><\/p>\n

We explore the 9 hacks we have found to be the most useful in getting your subscribers to open your emails.<\/p>\n

Consistency is Key<\/strong><\/h3>\n

Like everything, consistency matters. If your fans are only hearing from you periodically, every month or 3 months then they probably aren\u2019t going to open because they\u2019re forgetting about you in between.<\/span><\/p>\n

To avoid this, create a schedule and stick to it. For instance, every other Tuesday at 11am. Your frequency will depend on your audience but I suggest no less than once a month (and ideally, more like once a week).<\/span><\/p>\n

Explore Different Send Times<\/strong><\/h3>\n

I want to break the myth that there\u2019s some perfect time to send emails. There\u2019s not. There are a lot of studies that will suggest different dates and times (for instance, Tuesdays around 10am tend to be a universally great time to send emails and Fridays tend to be universally so-so.) But the truth is, if your audience wants to hear from you, they\u2019ll open it.<\/span><\/p>\n

Still, sending at certain times can give you just enough of an advantage to get fence sitters on board. Just make sure once you have them you keep them. You can do that by\u2026<\/span><\/p>\n

Create Content Worth Opening\u00a0<\/strong><\/h3>\n

I know, it\u2019s painfully obvious, but for good reason. A lot of bands tend to lose their audience before they\u2019ve even had a chance to begin, because their emails are just dull (sorry). If you\u2019re struggling with consistency, try this: don\u2019t just write emails when you have a new song or show. In fact, most of your bond building with fans will come from the opposite. From weekly or biweekly emails sharing little stories about your week, the things that caught your attention, the things on your mind, the things you want to know from them. Take the time to write like you\u2019re writing to a friend and you might be surprised how much content you come up with.<\/span><\/p>\n

A couple other ideas: use emojis. Write like you talk (like you’re chatting with a friend) Keep it light or don’t\u2014use your real personality. Show them who you are. If they have short attention spans, keep it short. If they love long introspective thoughts, do that. If you don’t know\u2013experiment or straight up ask them what they prefer! They’ll tell you.<\/span><\/p>\n

A Subject Line They Can\u2019t Resist<\/strong><\/h3>\n

This one is tough, I\u2019ll give you that. But having a really juicy subject line is an important piece of your strategy. It has to be eye catching but not gimmicky. It has to relate to the content, but hook your audience. Play around with things like using all lowercase letters, adding their name, using quotes, asking questions, etc. If you\u2019re really stuck, try using Chat GPT<\/strong><\/span><\/a> to suggest a few subject lines related to your content.<\/span><\/p>\n

Bonus tip: Use A\/B tests for your subject lines. This helps you test different strategies and what will resonate with your audience.<\/strong><\/p>\n

Stay Out of Gmail\u2019s \u201cPromo\u201d Folder<\/strong><\/h3>\n

First let’s talk about why your emails end up in the promotions tab to begin with (It\u2019s not because the universe hates you). Generally, it’s because you’re sending a marketing email (or mass email) offering deals\/promotions\/etc. This isn’t easy to get around because you <\/span>are<\/span><\/i> doing those things.\u00a0<\/span><\/p>\n

Good news? A few workarounds can reduce the odds of ending up there.<\/span><\/p>\n

Here’s how:<\/p>\n

Segment Your List<\/strong><\/h4>\n

To segment is to organize your list to honor your fans and where they\u2019re at in their customer journey with you.<\/span><\/p>\n

For instance, you might have segments that include fans from the Midwest, fans from the East Coast, fans that have bought something from you, and so on.<\/span><\/p>\n

By segmenting your list, you can get more personal with the emails you send because you\u2019re talking to a very specific audience. So, if you\u2019re heading NYC your mid-west people might not care, but you can target the NYC segment with a few extra emails letting them know when you\u2019ll be in town and why they should come out. You can talk about that famous pizza place nearby and ask for other local recommendations.\u00a0<\/span><\/p>\n

Scrub Your List<\/strong><\/h4>\n

A very strange way of saying: get rid of the people who aren\u2019t opening your emails. They\u2019re dragging down your deliverability, and they\u2019ve got to go.<\/span><\/p>\n

I suggest sending them one last email asking if they want to stay, but if they don\u2019t respond within a week, get rid of \u2018em!<\/span><\/p>\n

Keep It Simple<\/strong><\/h4>\n

The more your emails look like they were written to a friend, the less likely Gmail is to think it\u2019s a promotion and slide it in that folder. This usually means text only, not a ton of links, and no photos.\u00a0<\/span><\/p>\n

In other words, if you don\u2019t want it to act like a promo email, don\u2019t decorate it like one.<\/span><\/p>\n

Avoid Trigger Words<\/strong><\/h4>\n

Things like “free, sale, offers, clearance, get paid” and so on are all words that make Gmail angry and send you to the promo tab. While it\u2019s unlikely you\u2019ll be using those words in your music emails, it’s not hard to see how phrases like “free song” or “free show” can end up in there.\u00a0<\/span><\/p>\n

A few more surprising trigger words?\u00a0<\/span><\/p>\n

Acceptance<\/span><\/p>\n

Hidden<\/span><\/p>\n

Solution<\/span><\/p>\n

Dear (person\u2019s name)<\/span><\/p>\n

Click here<\/span><\/p>\n

Click below<\/span><\/p>\n

Final Thoughts<\/strong><\/h3>\n

Having a healthy email list isn\u2019t as complicated as it seems. At the end of the day, it just comes down to writing emails to friends and family and letting them know what you\u2019re up to and how they can participate. Easy peasy.<\/span><\/p>\n

Oh and don\u2019t forget always to include an unsubscribe! It\u2019s the law, but if they don\u2019t want to be there, let \u2018em go and focus on those who want to be there.<\/span><\/p>\n

Still, aren’t clear on who your ideal fan is? Download Your Free How To Identify Your Ideal Fan Exercise<\/a><\/span><\/strong><\/p>\n

\"identify<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Your email list is the most important asset you can have as a musician.\u00a0 But once you have an email list and you know all the ways to get people on it, you\u2019re faced with the inevitable obstacle of \u201chow do I make sure I\u2019m actually landing in their inbox\u2026and that they\u2019re opening my email?\u201d […]<\/p>\n","protected":false},"author":3,"featured_media":29157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,76,37,53],"tags":[1997,1168,812,1999,910],"collection":[2183],"class_list":["post-28505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-music-marketing","category-popular","category-sound-advice","tag-advice-for-musicians","tag-email-list","tag-email-marketing","tag-marketing-tips","tag-newsletter","collection-marketing-your-music"],"acf":[],"yoast_head":"\n9 Hacks to Improve Musician's Email Open Rates - Cyber PR Music<\/title>\n<meta name=\"description\" content=\"Your email list is one of the most important assets you can have as a musician. Follow these 9 hacks to improve your newsletter open rates!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Hacks to Improve Musician's Email Open Rates - Cyber PR Music\" \/>\n<meta property=\"og:description\" content=\"Your email list is one of the most important assets you can have as a musician. Follow these 9 hacks to improve your newsletter open rates!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"Cyber PR Music\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-25T12:30:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-14T22:58:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2023\/05\/Email-Open-Rates.png\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ariel Hyatt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariel Hyatt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/\",\"url\":\"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/\",\"name\":\"9 Hacks to Improve Musician's Email Open Rates - Cyber PR Music\",\"isPartOf\":{\"@id\":\"https:\/\/cyberprmusic.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2023\/05\/Email-Open-Rates.png\",\"datePublished\":\"2023-05-25T12:30:51+00:00\",\"dateModified\":\"2024-12-14T22:58:05+00:00\",\"author\":{\"@id\":\"https:\/\/cyberprmusic.com\/#\/schema\/person\/bdf285b89bc557389ed1d62981c9b87f\"},\"description\":\"Your email list is one of the most important assets you can have as a musician. Follow these 9 hacks to improve your newsletter open rates!\",\"breadcrumb\":{\"@id\":\"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/#primaryimage\",\"url\":\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2023\/05\/Email-Open-Rates.png\",\"contentUrl\":\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2023\/05\/Email-Open-Rates.png\",\"width\":550,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cyberprmusic.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 Hacks to Improve Musician’s Email Open Rates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cyberprmusic.com\/#website\",\"url\":\"https:\/\/cyberprmusic.com\/\",\"name\":\"Cyber PR Music\",\"description\":\"Your premier resource for all things digital PR. From the company that named it.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cyberprmusic.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cyberprmusic.com\/#\/schema\/person\/bdf285b89bc557389ed1d62981c9b87f\",\"name\":\"Ariel Hyatt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cyberprmusic.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/75d0c949670181daff1eec144b0250b4353d61afc726270a9bb1f320e5ffd9e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/75d0c949670181daff1eec144b0250b4353d61afc726270a9bb1f320e5ffd9e9?s=96&d=mm&r=g\",\"caption\":\"Ariel Hyatt\"},\"url\":\"https:\/\/cyberprmusic.com\/author\/arielpublicity\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 Hacks to Improve Musician's Email Open Rates - Cyber PR Music","description":"Your email list is one of the most important assets you can have as a musician. Follow these 9 hacks to improve your newsletter open rates!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/","og_locale":"en_US","og_type":"article","og_title":"9 Hacks to Improve Musician's Email Open Rates - Cyber PR Music","og_description":"Your email list is one of the most important assets you can have as a musician. Follow these 9 hacks to improve your newsletter open rates!","og_url":"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/","og_site_name":"Cyber PR Music","article_published_time":"2023-05-25T12:30:51+00:00","article_modified_time":"2024-12-14T22:58:05+00:00","og_image":[{"width":550,"height":550,"url":"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2023\/05\/Email-Open-Rates.png","type":"image\/png"}],"author":"Ariel Hyatt","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ariel Hyatt","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/","url":"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/","name":"9 Hacks to Improve Musician's Email Open Rates - Cyber PR Music","isPartOf":{"@id":"https:\/\/cyberprmusic.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/#primaryimage"},"image":{"@id":"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/#primaryimage"},"thumbnailUrl":"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2023\/05\/Email-Open-Rates.png","datePublished":"2023-05-25T12:30:51+00:00","dateModified":"2024-12-14T22:58:05+00:00","author":{"@id":"https:\/\/cyberprmusic.com\/#\/schema\/person\/bdf285b89bc557389ed1d62981c9b87f"},"description":"Your email list is one of the most important assets you can have as a musician. Follow these 9 hacks to improve your newsletter open rates!","breadcrumb":{"@id":"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/#primaryimage","url":"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2023\/05\/Email-Open-Rates.png","contentUrl":"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2023\/05\/Email-Open-Rates.png","width":550,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/cyberprmusic.com\/9-hacks-to-improve-musicians-email-open-rates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cyberprmusic.com\/"},{"@type":"ListItem","position":2,"name":"9 Hacks to Improve Musician’s Email Open Rates"}]},{"@type":"WebSite","@id":"https:\/\/cyberprmusic.com\/#website","url":"https:\/\/cyberprmusic.com\/","name":"Cyber PR Music","description":"Your premier resource for all things digital PR. From the company that named it.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cyberprmusic.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cyberprmusic.com\/#\/schema\/person\/bdf285b89bc557389ed1d62981c9b87f","name":"Ariel Hyatt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cyberprmusic.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/75d0c949670181daff1eec144b0250b4353d61afc726270a9bb1f320e5ffd9e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/75d0c949670181daff1eec144b0250b4353d61afc726270a9bb1f320e5ffd9e9?s=96&d=mm&r=g","caption":"Ariel Hyatt"},"url":"https:\/\/cyberprmusic.com\/author\/arielpublicity\/"}]}},"_links":{"self":[{"href":"https:\/\/cyberprmusic.com\/wp-json\/wp\/v2\/posts\/28505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cyberprmusic.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cyberprmusic.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cyberprmusic.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cyberprmusic.com\/wp-json\/wp\/v2\/comments?post=28505"}],"version-history":[{"count":2,"href":"https:\/\/cyberprmusic.com\/wp-json\/wp\/v2\/posts\/28505\/revisions"}],"predecessor-version":[{"id":31272,"href":"https:\/\/cyberprmusic.com\/wp-json\/wp\/v2\/posts\/28505\/revisions\/31272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cyberprmusic.com\/wp-json\/wp\/v2\/media\/29157"}],"wp:attachment":[{"href":"https:\/\/cyberprmusic.com\/wp-json\/wp\/v2\/media?parent=28505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cyberprmusic.com\/wp-json\/wp\/v2\/categories?post=28505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cyberprmusic.com\/wp-json\/wp\/v2\/tags?post=28505"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/cyberprmusic.com\/wp-json\/wp\/v2\/collection?post=28505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}