{"id":28641,"date":"2024-08-22T04:30:33","date_gmt":"2024-08-22T04:30:33","guid":{"rendered":"https:\/\/www.cyberprmusic.com\/?p=28641"},"modified":"2025-01-22T22:09:35","modified_gmt":"2025-01-22T22:09:35","slug":"the-musicians-guide-to-micro-networking","status":"publish","type":"post","link":"https:\/\/cyberprmusic.com\/the-musicians-guide-to-micro-networking\/","title":{"rendered":"Why \u201cAs Many People as Possible\u201d Is NOT a Strategy (and What to Do Instead)"},"content":{"rendered":"<p>Something has been weighing on my spirit lately when I talk to musicians about career strategy. So many of you tell me your goal is to get \u201cas many people to hear your music as possible.\u201d<\/p>\n<p>Let me be clear: <strong>This is NOT a strategy.<\/strong> It\u2019s a guaranteed way to stay unfocused, chasing tactics that won\u2019t create lasting success or income.<\/p>\n<p>I get why this feels like the goal. Social media and streaming platforms have normalized <strong>macro thinking<\/strong>\u2014the belief that your efforts aren&#8217;t worth it if your numbers aren\u2019t in the tens of thousands (or millions).<\/p>\n<p>This obsession with numbers has fueled shady behaviors, inflated metrics, and a lot of frustration for artists. I call this <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/cyberprmusic.com\/artist-community-building\/\" target=\"_blank\" rel=\"noopener\"><strong>Buzz Marketing<\/strong><\/a>,<\/span> and it won&#8217;t help you create real fans,<\/p>\n<p>But I have an antidote for this mindset: <strong>micro networking.<\/strong><\/p>\n<h3><span style=\"color: #ff6600;\"><strong>What Is Micro Networking? I&#8217;m Glad You Asked!<\/strong><\/span><\/h3>\n<p>Micro-networking\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">focuses on\u00a0<strong>a few key people<\/strong> who can\u00a0<\/span>help you push your music career forward. It\u2019s not about quantity\u2014it\u2019s about quality. It\u2019s a strategy to build meaningful, mutually beneficial relationships that open doors to real opportunities.<\/p>\n<p>And here\u2019s the kicker: <strong>these people don\u2019t even need to be in the music industry.<\/strong> It\u2019s often better if they\u2019re not.<\/p>\n<p>You\u2019re looking for collaborators, supporters, and partners who can help you in creative and unexpected ways.<\/p>\n<p><span style=\"font-weight: 400;\">This technique is especially beneficial for introverts who don\u2019t enjoy <span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.cyberprmusic.com\/musicians-guide-networking-real-world\/\">networking<\/a><\/strong><\/span> events.<\/span><\/p>\n<h3><span style=\"color: #ff6600;\">Why Micro-Networking Works<\/span><\/h3>\n<p>Unlike endlessly chasing streams or views, micro-networking is:<\/p>\n<ul>\n<li><strong>Doable:<\/strong> You\u2019re not trying to win over the world; you\u2019re connecting with a handful of key people.<\/li>\n<li><strong>Targeted:<\/strong> Every relationship has a purpose and a clear path for collaboration.<\/li>\n<li><strong>Sustainable:<\/strong> Instead of burning out trying to go viral, you\u2019re building a network that supports you long-term.<\/li>\n<\/ul>\n<h3>Steps to Start Micro-Networking<\/h3>\n<ol>\n<li><strong>Set Achievable Goals<\/strong><br \/>\n\u201cA million followers\u201d or \u201cas many listeners as possible\u201d is NOT a goal. Instead, define specific, actionable goals like:<\/p>\n<ul>\n<li>Hosting an intimate, VIP house concert.<\/li>\n<li>Connecting with a visual artist to collaborate on an album cover.<\/li>\n<li>Getting a local sponsor for your next event.<\/li>\n<li><span style=\"font-weight: 400;\">Here&#8217;s a <a href=\"https:\/\/cyberprmusic.com\/cyber-pr-podcast-goal-setting-for-musicians\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff6600;\">16-minute podcast<\/span><\/strong><\/a> to help you set goals if you need a refresher!<\/span><\/li>\n<\/ul>\n<\/li>\n<li><strong>Choose the Easiest Goal<\/strong><br \/>\nStart with the goal that feels the least intimidating. The momentum from achieving one goal will build confidence for the next.<\/li>\n<li><strong>Identify Key People<\/strong><br \/>\nWrite down precisely what you want to achieve and how you can help others. For example:<\/li>\n<\/ol>\n<p><b>I want to play a unique and amazing private show in a beautiful setting for a list of VIPS.\u00a0 Record it for social media posts and use the event to bond with my super fans.<\/b><\/p>\n<p><b>I will create a fantastic, intimate evening of music, art, and delicious food in a gorgeous setting and a chance for people to connect outside rather than in a dark club that smells like beer.<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An individual who owns a great space<\/b><span style=\"font-weight: 400;\"> (like a gallery, a studio, a barn, a fantastic garden\/ backyard, a great living room, etc.)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>Collaborators (2-3 people)\u00a0<\/strong> who may also want a VIP show to add a unique feature &#8211;\u00a0 i.e., a caterer, a baker, a wine or beer tasting, an art show, some fantastic lighting, a costume designer, a stylist, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An A\/V Team (2-3 people)<\/b><span style=\"font-weight: 400;\"> &#8211; a group of people who can help you light and record the event and use the video for excellent social media posts and the event to connect with potential superfans<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A list of VIPS (15-25 people) <\/b><span style=\"font-weight: 400;\">&#8211; work together to create a killer guest list of people who will support you and people you would love to have as fans in the future.\u00a0<\/span><\/li>\n<\/ol>\n<p><b>Total Needed for This Micro Network: Approx. 31 (at the MOST!)\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">See how 31 people suddenly feel doable and less stressful than trying to reach 42934643894576759394579 people on TikTok or blindly hitting all these shady playlists?<\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><b>Without Micro Networks, There\u2019s NO Path to Actual income.<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here&#8217;s how much a Spotify Play pays you:<\/span><b>\u00a0$0.003\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Musicians always call me, saying, \u201cI want to Monetize!\u201d I want to quit my day job and make music Full-time as a living!\u201d These are impressive goals, and when I dove deeper, I ask:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Me: \u201cSo, what are you focusing on to quit your day job?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Artist: Playlists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Me: Playlists?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Artist: Yes &#8211; I hired a playlisting company, and now I have 20,000 plays a MONTH!!<\/span><\/p>\n<p><strong>Reality check:<\/strong> Spotify pays $0.003 per stream. Even with 20,000 plays a month, you make $60 before expenses. Without a micro-network\u2014an email list, merch, a loyal fanbase\u2014you\u2019ll struggle to turn those streams into income.<\/p>\n<p><span style=\"font-weight: 400;\">Me: That\u2019s Great! How many of those people are on your email list?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Artist: Um, I haven\u2019t sent an email yet &#8211; \u201cI think that my host is collecting them somewhere on the backend of my website.\u201d<\/span><\/p>\n<h3><span style=\"color: #ff6600;\"><b>An Email List <\/b><b><i>IS <\/i><\/b><b>a Micro Network<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Me: OK,\ud83e\udd2f &#8211; I see on your website you have no merch for sale, no <span style=\"color: #000000;\">BandCamp,<\/span> and no bribe or incentive for anyone to sign up to your <span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/cyberprmusic.com\/7-email-list-tips-2\/\" target=\"_blank\" rel=\"noopener\">email list.<\/a><\/strong><\/span><\/span><\/p>\n<p><b>A Website that has a JUICY Offer On It CREATES MICRO Networks.<\/b><\/p>\n<h3><span style=\"color: #ff6600;\">Build Real Networks, Not Just Numbers<\/span><\/h3>\n<p>Here\u2019s how micro-networking creates income:<\/p>\n<ol>\n<li><strong>Email List:<\/strong> Offer a freebie (like a demo, exclusive video, or discount) on your website to encourage signups.<\/li>\n<li><strong>Merch:<\/strong> Use platforms like <span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.cyberprmusic.com\/musicians-guide-to-using-bandcamp\/\" target=\"_blank\" rel=\"noopener\">Bandcamp<\/a><\/strong><\/span> to create tangible ways for superfans to support you.<\/li>\n<li><strong>Partnerships:<\/strong> Collaborate with businesses or individuals who can help amplify your reach.<\/li>\n<\/ol>\n<p>The beauty of micro-networking is its ripple effect. A handful of strong relationships can lead to significant opportunities\u2014without the stress of trying to \u201cgo viral.\u201d<\/p>\n<h3><span style=\"color: #ff6600;\">Micro Networking in Action<\/span><\/h3>\n<p>Here are some tools to help you start:<\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/cyberprmusic.com\/musicians-guide-to-linkedin\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>:<\/strong> <\/span>Find and connect with professionals who align with your goals.<\/li>\n<li><a href=\"https:\/\/cyberprmusic.com\/cyber-prs-guide-to-lunchclub\/\" target=\"_blank\" rel=\"noopener\"><strong>LunchClub:<\/strong><\/a> Meet people one-on-one virtually for mutually beneficial conversations.<\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/about.instagram.com\/threads\" class=\"broken_link\"><strong>Threads:<\/strong><\/a><\/span> Experiment with creating engaging discussions around your music.<\/li>\n<\/ul>\n<p>Introverts, take note! Micro-networking is a powerful alternative to overwhelming networking events.<\/p>\n<h3><span style=\"color: #ff6600;\">Ready to Try This?<\/span><\/h3>\n<p>If you\u2019re ready to move past the numbers game and build something real, start with a tiny, manageable goal. Focus on quality over quantity, and you\u2019ll be amazed at the open doors.<\/p>\n<p>Your music deserves a path to success that\u2019s sustainable and fulfilling. Micro-networking is that path.<\/p>\n<p style=\"text-align: center;\"><strong>Want advice you can trust in your inbox every week?\u00a0 <a href=\"https:\/\/cyberprmusic.com\/subscribe\/\" target=\"_blank\" rel=\"noopener\">Here to help.<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/cyberprmusic.com\/subscribe\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31152 aligncenter\" src=\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2024\/11\/SIGN-UP-FOR-EMAIL-LIST-CTA-Email-list-signup.png\" alt=\"\" width=\"731\" height=\"455\" srcset=\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2024\/11\/SIGN-UP-FOR-EMAIL-LIST-CTA-Email-list-signup.png 731w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2024\/11\/SIGN-UP-FOR-EMAIL-LIST-CTA-Email-list-signup-300x187.png 300w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2024\/11\/SIGN-UP-FOR-EMAIL-LIST-CTA-Email-list-signup-610x380.png 610w, https:\/\/cyberprmusic.com\/wp-content\/uploads\/2024\/11\/SIGN-UP-FOR-EMAIL-LIST-CTA-Email-list-signup-600x373.png 600w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Something has been weighing on my spirit lately when I talk to musicians about career strategy. So many of you tell me your goal is to get \u201cas many people to hear your music as possible.\u201d Let me be clear: This is NOT a strategy. It\u2019s a guaranteed way to stay unfocused, chasing tactics that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[1173,1168,117,2044,22],"collection":[2189],"class_list":["post-28641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-popular","tag-community","tag-email-list","tag-indie-musicians","tag-micro-networking","tag-networking","collection-building-your-fanbase"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why \u201cAs Many People as Possible\u201d Is NOT a Strategy (and What to Do Instead) - Cyber PR Music<\/title>\n<meta name=\"description\" content=\"As an artist, micro networking is the best strategy to employ for yourself in order to get plays, views, and fans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cyberprmusic.com\/the-musicians-guide-to-micro-networking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why \u201cAs Many People as Possible\u201d Is NOT a Strategy (and What to Do Instead) - 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