{"id":28824,"date":"2024-06-28T12:44:44","date_gmt":"2024-06-28T12:44:44","guid":{"rendered":"https:\/\/www.cyberprmusic.com\/?p=28824"},"modified":"2025-03-05T21:28:13","modified_gmt":"2025-03-05T21:28:13","slug":"musicians-guide-to-linkedin","status":"publish","type":"post","link":"https:\/\/cyberprmusic.com\/musicians-guide-to-linkedin\/","title":{"rendered":"Musician’s Guide to LinkedIn"},"content":{"rendered":"

If you read my blog regularly, you know I have been focusing a lot lately on Micro-Networking and my theory that execution is critical if you want to cause a tangible shift in your career as an artist.<\/span><\/p>\n

This leads me to a social site you may not have considered for your music career:\u00a0LinkedIn.<\/strong> You probably already use it for your day job, freelance work, or other non-music activities. LinkedIn is a gold mine when it comes to networking, especially within industries.\u00a0<\/span><\/p>\n

But if you\u2019re new to LinkedIn, how can you set yourself up and optimize for networking there?<\/span><\/p>\n

Set Up Your Fully-Optimized Profile\u00a0<\/strong><\/span><\/h3>\n

This initial stage will take an hour or so of your time, but I promise it\u2019s worth it. First, set up your profile with all the necessities, including adding a professional photo. Studies show that <\/span>your profile is 11 times more likely to be viewed when it includes a photo, so add an up-to-date professional photo.<\/span><\/p>\n

Build Your 500+ Connections<\/strong><\/span><\/h3>\n

It sounds like a lot I know, but you\u2019ll be there in no time! LinkedIn will suggest a lot of initial connections for you, and from there, take some time to look at the suggestions they offer based on who you know, as well as your emails and social media to find even more connections. LinkedIn is a great way to show off elements about yourself that you can\u2019t get across on other socials such as work history, awards and honors, charity affiliations, board member positions, and past and present affiliations. Plus, the more connections you have, the more suggestions you\u2019ll get and the higher your chance of making valuable connections.<\/span><\/p>\n

Create Personalized Invites<\/strong><\/span><\/h3>\n

A quick note for when you\u2019re building those 500+ connections\u2014don\u2019t take the lazy way out and go with the stock <\/span>\u201cI\u2019d like to add you to my network on LinkedIn\u201d note. Take the time to say something meaningful, compliment them or remind them of a time spent together or a mutual colleague. If you don\u2019t know them but are still looking to connect for the first time, take a moment to scan their profile and find a common interest or other way to connect and compliment them.\u00a0<\/span><\/p>\n

Use LinkedIn to Find New Connections<\/strong><\/span><\/h3>\n

LinkedIn\u2019s search engine is there for a reason. You can find specific people you\u2019re looking for or target specific industries, interests, and so on. This means you can search, say, festival organizers or radio personalities or label A&R, and you can get creative in finding local influencers or potential backers for your project. The<\/span> search function can help you not only find people for your followers, but also individuals who might help you build your career.<\/span><\/p>\n

Never send the \u201cStock\u201d LinkedIn invite.\u00a0<\/span>Most people take the lazy way out and send the pre-canned \u201cI\u2019d like to add you to my network on LinkedIn\u201d note. Take the time to say something meaningful, compliment them or remind them of a time spent together or a mutual colleague.<\/span><\/p>\n

Join Relevant Groups<\/strong> <\/span><\/h3>\n

Think of these like Facebook Groups. They\u2019re based around different interests or topics. Just as with Facebook, there are plenty filled with spam, so take some time to make sure you\u2019re joining active ones in all the right ways. <\/span>Then, once you\u2019re in there, make sure you participate in discussions, pose and answer questions, welcome new members, help members by introducing them to your connections, post great resources pertinent to the group, and so on. You have to be an active group member for others to respond to you.<\/span><\/p>\n

Another great thing about groups is that when you share content on your profile, oftentimes, LinkedIn will also invite you to share to specific groups, increasing your reach<\/span><\/p>\n

Here are a few to check out\u00a0<\/b><\/p>\n

Music & Entertainment Professionals<\/a><\/strong><\/span> – 181K members\u00a0\u00a0<\/span><\/p>\n

Music Industry Network<\/a><\/strong><\/span> – 133K members\u00a0<\/span><\/p>\n

Music Industry Forum<\/a><\/strong><\/span> – 128K members\u00a0<\/span><\/p>\n

Music & Marketing<\/a><\/strong><\/span> – 100K members\u00a0<\/span><\/p>\n

MusicBiz<\/a><\/strong><\/span> – 92K+ members\u00a0<\/span><\/p>\n

Max Out Your Groups\u00a0<\/strong><\/h4>\n

Groups are usually formed around a particular topic, interest, or commonality \u2014 it can be a school or university, profession, hobby, location, expertise, and so on. Groups are either open (anyone can join) or closed (you must be approved by a current member). You can join up to 100 groups, and I suggest that you join as many as you can, as it will increase your reach when you go to share your content (posts) on LinkedIn.\u00a0<\/span><\/p>\n

Participate and Add Value in Groups<\/strong><\/h4>\n

So if you join a group, make sure you participate in discussions, pose and answer questions, welcome new members, help members by introducing them to your connections, post great resources pertinent to the group, and so on \u2014 and do this long before you mention anything to do with your products or projects. You have to be an active group member for others to respond to you. Once you\u2019ve established yourself, it\u2019s easy to ask the group for advice or support or for them to reach out to their connections and let them know about your project or product. The more groups you\u2019re a part of, the more relationships you can build, and the more connections you\u2019ll have.<\/span><\/p>\n

Post at Least Three Times a Week<\/strong><\/span><\/h3>\n

Don\u2019t panic! This doesn\u2019t have to be 100% original content. It can be recycled and reused from your blog or social media and made appropriate for LinkedIn. For instance, you could cross-post your blog to LinkedIn or share an insight you had while working on a new song. The more you use LinkedIn and engage with others, the more content you\u2019ll think of throughout the week to share.<\/span><\/p>\n

Practice Random Acts of Kindness<\/strong><\/span><\/h3>\n

Truly, this is a great practice to get into in all areas of your life, but as it applies to LinkedIn, it means this: write people recommendations, \u201cEndorse\u201d people for the skills they share on their profile, and tag them in relevant posts. The more you help others, the more they\u2019ll help you, and honestly, it\u2019s just a nice habit to get into.<\/span><\/p>\n

Final Thought: The Magic of LinkedIn Lies In Your Connections<\/strong><\/span><\/h3>\n

LinkedIn is organized around three levels of connections: the people you know (first degree), the people they know (second degree), and the people those people know (third degree). The first-degree connections have obvious benefits, including frequent interaction and an easy way to get in touch.\u00a0<\/span><\/p>\n

However, it\u2019s often in the second- and third-degree connections of the people in your network where you will find the kinds of links that can provide entry into new ecosystems. Meaning, new connections, insights, and inspiration. Embrace these, and you\u2019ll get to see the full potential of LinkedIn.<\/span><\/p>\n

Like This? My eBook\u00a0Social Media Tuneup<\/span><\/a> contains a WHOLE chapter plus a check sheet on precisely what to do to get your LinkedIn up to speed<\/b><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you read my blog regularly, you know I have been focusing a lot lately on Micro-Networking and my theory that execution is critical if you want to cause a tangible shift in your career as an artist. This leads me to a social site you may not have considered for your music career:\u00a0LinkedIn. You […]<\/p>\n","protected":false},"author":3,"featured_media":29145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[179,1677,2107,2014,2044,176,131,22,1218],"collection":[2187,2183],"class_list":["post-28824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-popular","tag-collaborations","tag-connections","tag-groups","tag-linkedin","tag-micro-networking","tag-music-industry","tag-music-marketing","tag-networking","tag-social-media-tuneup","collection-ariels-top-posts-of-all-time","collection-marketing-your-music"],"acf":[],"yoast_head":"\nMusician's Guide to LinkedIn - Cyber PR Music<\/title>\n<meta name=\"description\" content=\"You may not think about LinkedIn being part of your music career, but it's a gold mine when it comes to networking, especially with industry.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cyberprmusic.com\/musicians-guide-to-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Musician's Guide to LinkedIn - Cyber PR Music\" \/>\n<meta property=\"og:description\" content=\"You may not think about LinkedIn being part of your music career, but it's a gold mine when it comes to networking, especially with industry.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cyberprmusic.com\/musicians-guide-to-linkedin\/\" \/>\n<meta property=\"og:site_name\" content=\"Cyber PR Music\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-28T12:44:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T21:28:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2023\/06\/MUSICIANS-Guide-to-Linkedin.png\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ariel Hyatt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariel Hyatt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cyberprmusic.com\/musicians-guide-to-linkedin\/\",\"url\":\"https:\/\/cyberprmusic.com\/musicians-guide-to-linkedin\/\",\"name\":\"Musician's Guide to LinkedIn - Cyber PR Music\",\"isPartOf\":{\"@id\":\"https:\/\/cyberprmusic.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cyberprmusic.com\/musicians-guide-to-linkedin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cyberprmusic.com\/musicians-guide-to-linkedin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2023\/06\/MUSICIANS-Guide-to-Linkedin.png\",\"datePublished\":\"2024-06-28T12:44:44+00:00\",\"dateModified\":\"2025-03-05T21:28:13+00:00\",\"author\":{\"@id\":\"https:\/\/cyberprmusic.com\/#\/schema\/person\/bdf285b89bc557389ed1d62981c9b87f\"},\"description\":\"You may not think about LinkedIn being part of your music career, but it's a gold mine when it comes to networking, especially with industry.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/cyberprmusic.com\/musicians-guide-to-linkedin\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cyberprmusic.com\/musicians-guide-to-linkedin\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cyberprmusic.com\/musicians-guide-to-linkedin\/#primaryimage\",\"url\":\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2023\/06\/MUSICIANS-Guide-to-Linkedin.png\",\"contentUrl\":\"https:\/\/cyberprmusic.com\/wp-content\/uploads\/2023\/06\/MUSICIANS-Guide-to-Linkedin.png\",\"width\":550,\"height\":550,\"caption\":\"Linkedin for Musicians\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cyberprmusic.com\/musicians-guide-to-linkedin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cyberprmusic.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Musician’s Guide to LinkedIn\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cyberprmusic.com\/#website\",\"url\":\"https:\/\/cyberprmusic.com\/\",\"name\":\"Cyber PR Music\",\"description\":\"Your premier resource for all things digital PR. 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