{"id":30469,"date":"2024-09-23T07:30:31","date_gmt":"2024-09-23T07:30:31","guid":{"rendered":"http:\/\/cyberprmusic.stage.12sm.us\/8-simple-steps-to-formatting-a-proper-press-release\/"},"modified":"2024-09-24T13:26:19","modified_gmt":"2024-09-24T13:26:19","slug":"8-simple-steps-to-formatting-a-proper-press-release-2","status":"publish","type":"post","link":"https:\/\/cyberprmusic.com\/8-simple-steps-to-formatting-a-proper-press-release-2\/","title":{"rendered":"8 Simple Steps to Formatting a Proper Press Release"},"content":{"rendered":"

Here at Cyber PR, musicians frequently call and ask me to write and blast a press release.<\/p>\n

The strongest <\/i>reason to write a press release is for a particular event (like a show, a benefit, or a special occasion) OR for a very niche market (a \u201cgenre\u201d of music is not a niche but a charity benefit or a tech related news piece like you are featured in a new app is!)<\/p>\n

I discourage blasting but I do encourage well-researched outreach.<\/p>\n

\u00a0Here is how to create a press release in 8 steps.<\/p>\n

Press Release Format: <\/strong><\/h2>\n

A press release should be one page only and on your letterhead.<\/p>\n

(If you do not have letterhead put your logo or your record company\u2019s logo at the top of the page).<\/p>\n

Step 1 – FOR IMMEDIATE RELEASE <\/strong><\/h3>\n

All Press Releases start with \u2018FOR IMMEDIATE RELEASE\u2019 written in the top left hand corner, always in CAPS.<\/p>\n

Step 2 – Contact Information<\/strong><\/h3>\n

Next on the press release comes the contact Info which should include your first and last name (or the first and last name of a specific person) a phone number and an email address.<\/p>\n

It should look like this:<\/p>\n

FOR IMMEDIATE RELEASE<\/span> <\/strong><\/span><\/h3>\n

Contact: Ariel Hyatt (212) 239-8384 Contact@CyberPRMusic.com<\/strong><\/p>\n

Step 3 – Headline <\/strong><\/h3>\n

Next comes the headline, which should be simple centered, and bold.<\/p>\n

An example:<\/p>\n

Ray LeVier\u2019s <\/b>Drumming in Flow<\/i><\/b> Delivers Breathing Techniques for Drumming Mastery, Available Now on Hudson Music<\/b><\/h2>\n

Step 4 – Subhead <\/strong><\/h3>\n

This is an expanded part of the headline, which brings the reader in and accentuates the headline by adding detail.<\/p>\n

An example:<\/p>\n

Renowned drummer and composer Ray LeVier\u2019s new book provides drummers with a transformative approach to <\/b>improving performance through breathing techniques and focused exercises.<\/b><\/h4>\n

Step 5 – Opening Paragraph: Location, Date & 5 W\u2019s <\/strong><\/h3>\n

Location:<\/span> It should start with (City, State) Date\u2014This is so the reader knows where the information is coming from and how timely it is. Example: (New York, NY) September 25, 2024<\/p>\n

A<\/span>nd it should answer the 5 W\u2019s:<\/span> Who, What, When, Where & Why.<\/strong><\/p>\n

This initial paragraph should always grab the reader and answer all of the fundamental questions the reader might have. If the release is to promote a show or a specific event include the full date with day included, venue name, venue address, show time, ticket price, and ages as well as a link to the venue for further directions & information, and lastly the ticket purchase link.<\/p>\n

Step 6 – Second Paragraph: USP \/ Unique Selling Point & Quotes <\/strong><\/h3>\n

This is the \u201cmeat\u201d of your press release, so make it good. This will include further information, more details, an engaging story, a quote about your music, or the topic of the release from reviewers, fans, a producer, a venue owner, or an industry tastemaker (because what other people say is always taken more seriously and is more believable than your own hype) and the USP \u2013 Unique Selling Point \u2013 a short description that captures the sound of the music (pretend that the reader may never actually hear it) and include what makes you stand out.<\/p>\n

An additional section can also be added here to include more information or a bio.<\/p>\n

Step 7 – Final Details & Additional Contact Information <\/strong><\/h3>\n

Here is where you would include any last takeaways, a mailing address, a link to your websites and social media, a place where a photo can be downloaded, a link where the music can be purchased or streamed, and if you have a label, contact info for them them here.<\/p>\n

You can also include a media CTA. For example: Ray is available for interviews and would love to share excerpts with your audience. Please contact Ariel Hyatt <\/b>—–@CyberPR.com<\/b> for a full book PDF or any additional inquiries.<\/b><\/p>\n

Step 8 – The 3 Hashtags \u2013 The End! <\/strong><\/h3>\n

Now type this: # # #<\/p>\n

This indicates that the press release is finished and no other pages are in your release.<\/p>\n

If you want to see an example of a website that is chock full of press releases we suggest taking a peep here.<\/a><\/p>\n

 <\/p>\n

Your press release is one step of many to master to spin your Publicity Wheels. Download this check sheet<\/u><\/a><\/span> to see what else you may be missing.<\/strong><\/span><\/span><\/h3>\n

\"MUSIC<\/p>\n","protected":false},"excerpt":{"rendered":"

Here at Cyber PR, musicians frequently call and ask me to write and blast a press release. The strongest reason to write a press release is for a particular event (like a show, a benefit, or a special occasion) OR for a very niche market (a \u201cgenre\u201d of music is not a niche but a […]<\/p>\n","protected":false},"author":3,"featured_media":27588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77,78],"tags":[953,167,2206,139,92],"collection":[2182],"class_list":["post-30469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music-pr","category-guides","tag-how-to","tag-music-pr","tag-music-press-release","tag-music-publicity","tag-press-releases","collection-publicity-for-musicians"],"acf":[],"yoast_head":"\n8 Simple Steps to Formatting a Proper Press Release<\/title>\n<meta name=\"description\" content=\"This will teach you how to write and format an effective press release for your music career in 8 simple steps.\" 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