{"id":30491,"date":"2024-04-11T07:36:26","date_gmt":"2024-04-11T12:36:26","guid":{"rendered":"https:\/\/cyberprmusic.com\/?p=11986"},"modified":"2024-04-11T07:36:26","modified_gmt":"2024-04-11T12:36:26","slug":"pr-for-crowdfunding-2","status":"publish","type":"post","link":"https:\/\/cyberprmusic.com\/pr-for-crowdfunding-2\/","title":{"rendered":"How To Get PR for Your Crowdfunding Campaign"},"content":{"rendered":"

This excerpt is from my best-selling book on crowdfunding, CROWDSTART.<\/u>\u00a0<\/a><\/strong><\/span><\/span><\/p>\n

This blog post will walk you through what you need to prepare for in generating online PR for your crowdfunding campaign and show how you can quickly garner targeted new media PR which will give you more assets and fodder to share with your tribe throughout your crowdfunding campaign<\/p>\n

\u201cTraditional\u201d PR outlets are newspapers, magazines, and television. I caution you when approaching these for your crowdfunding campaign.\u00a0<\/strong><\/p>\n

Online PR is another story and if you are like the vast majority of crowdfunders and you are raising money for a project that is relevant to a smaller niche-focused group (your fan base), the most effective PR you can garner is online PR.<\/strong><\/p>\n

This means approaching blogs, podcasts, and online tastemakers that are targeted to the niches that will care most about your project. This type of PR is worth your effort if you are launching a larger campaign (10K and above).<\/p>\n

When To Try For \u201cOld-Fashioned\u201d PR<\/strong><\/span><\/h2>\n

Traditional journalists are looking for newsworthy items with wide appeal. This means news that is topical and relevant to a large audience and includes an intriguing angle.<\/p>\n

There are only three times that a crowdfunding campaign would be considered newsworthy to traditional media:<\/p>\n

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  1. A campaign has had explosive numbers in a short amount of time (i.e., Amanda Palmer raising a quarter of a million dollars for her album in the first 24 hours)<\/li>\n
  2. A campaign that has a very interesting or unique story, such as Igor Vovkovinskiy, Kite the innovative and non-toxic patch that keeps mosquitoes away, and POOL+ an innovative urban swimming pool.<\/li>\n
  3. Or, a campaign that far exceeds its goal and makes history. Note: traditional media might not see this as a newsworthy piece until after the campaign is completed, and the PR will actually hurt your chances of raising more money beyond the goal. According to Wikipedia, out of the top 50 highest netting crowdfunding projects, only one was music-related (Amanda Palmer).\u00a0 Not surprisingly, 19 of them are video game-related as gamers are fanatical, interconnected, and communicate in tight-knit communities online because they operate in multi-player environments.<\/li>\n<\/ol>\n

    Obviously none of these three cases is a common scenario.<\/p>\n

    Don\u2019t let that discourage you from getting your own PR1<\/p>\n

    How To Be Your Own Crowdfunding Publicist\u00a0<\/strong><\/span><\/h2>\n

    The first step in your journey is to create your crowdfunding press kit, which consists of these three elements that should be readily available for you to send easily and share:<\/p>\n

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    1. Your blogger outreach letter<\/strong><\/li>\n
    2. Your video \u2013 all ready for a sneak preview<\/strong><\/li>\n
    3. And,<\/strong>your artist bio<\/u><\/a><\/strong><\/span><\/li>\n<\/ol>\n

       <\/p>\n

      1. Your Blogger \/ New Media Outreach Email<\/strong><\/h3>\n

      This is a specific email that you draft for bloggers, podcasters and new media. Each one will probably have to be somewhat customized depending on how well you know them and what you are asking. This email will be asking bloggers specifically for an interview featuring you, a guest post written by you, or a Q&A with you that includes content relevant to your crowdfunding campaign. A full outline of how to write this is included in my Roadmap at the end of this book.<\/p>\n

      2. Your Video<\/strong><\/h3>\n

      Video is a powerful way to connect to new media makers and many will be more likely to respond if you share a sneak peek of your crowdfunding video with them.<\/p>\n

      3. Your Bio<\/strong><\/h3>\n

      Write a one-page bio that is succinct and captivating. I strongly advise avoiding vague clich\u00e9s. Try making your description stand out. This bio will be about you, or if it is not about you, it should reflect the organization launching the project. You may need this if bloggers are going to be interviewing you so that they have something they can easily insert into the article along with your photo and video.<\/p>\n

      Download my 12 vital questions to ask yourself to write a memorable artist bio\/signature story.<\/strong><\/p>\n

      \"12<\/a><\/span><\/span><\/p>\n

      <\/span><\/span><\/p>\n

      Create four separate bios with the following lengths:<\/strong><\/h4>\n
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      • One page<\/li>\n
      • 100- 150 word<\/li>\n
      • 50 words<\/li>\n
      • Tweet (less than 140 characters)<\/li>\n<\/ul>\n

        Try to create a bio with the assumption that the vast majority of people need a hook within the first five sentences. Shorter is sweeter.<\/p>\n

        Now that your three assets are in place, its time to move ahead with new media maker, (blogger and podcaster), outreach.<\/p>\n

        Five Steps To Blog and Podcast Press<\/strong><\/span><\/h3>\n

        If you already have a tribe of people and a fan base that you are aiming your crowdfunding to, it will be easy to identify these bloggers and podcasters. If you are active on social media, you might already know exactly who to contact. If not, follow these steps:<\/p>\n

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