{"id":30653,"date":"2024-05-09T06:30:55","date_gmt":"2024-05-09T11:30:55","guid":{"rendered":"https:\/\/cyberprmusic.com\/?p=13542"},"modified":"2024-08-07T10:04:55","modified_gmt":"2024-08-07T10:04:55","slug":"musicians-guide-to-marketing-2","status":"publish","type":"post","link":"https:\/\/cyberprmusic.com\/musicians-guide-to-marketing-2\/","title":{"rendered":"The Musician\u2019s Guide to Marketing: Post-Release Strategies Pt. 3"},"content":{"rendered":"

Our Musician Marketing Plan posts are the most popular series.\u00a0This is the final part on how to build a comprehensive music marketing plan, which is the most effective thing <\/strong>we do as an agency.It has been updated for 2024.<\/p>\n

We have already outlined building a solid\u00a0foundation for your music marketing plan in Part 1<\/a> <\/strong><\/span>– The\u00a0 Nuts & Bolts, and outlined strategies for a successful music release launch in Part 2.<\/a><\/strong><\/span><\/p>\n

Now it is time to kick back and relax for a little while before starting to write material for the next single, album, or EP that you\u2019ll release down the road, right? Wrong. It couldn\u2019t be further from the truth.<\/p>\n

\"Cyber<\/h4>\n

Musician Marketing Plan Guide Part 3<\/strong><\/h2>\n

Take a look at the Part 3 VENN diagram which visualizes your Musician Marketing Plan.\u00a0 For each part, we have highlighted the sections we are covering in red<\/span> <\/strong>so you can see how all of these parts work in concert with one another.<\/p>\n

The Constant Five: The Ongoing Work! AKA Keeping Up Momentum<\/span><\/strong><\/h3>\n

If you haven’t downloaded our Musician’s Marketing Plan Checksheet<\/strong><\/span><\/a>, <\/span>now would be a really great time to do so. It was designed to help you go deeper (plus, checking things off feels really good!).<\/p>\n

Your job now during this phase of your music marketing plan is to keep supplying consistent, compelling content in the form of new music and great social media posts. You must take the time after posting to engage with your fans. This will nurture your relationship with them. Then, it’s time to start strategizing for industry connections and monetization. This can also be daunting for introverted musicians, so a plan is crucial.<\/p>\n

11. Keep The Music Coming<\/strong><\/span><\/p>\n

12. Fan Nurturing<\/strong><\/span><\/p>\n

13. Create Consistent Content <\/strong><\/span><\/p>\n

14. Strengthen VIP\/Industry Connections\u00a0<\/strong><\/span><\/p>\n

15. Making Money\u00a0<\/strong><\/span><\/p>\n

11. Keep The Music Coming –\u00a0 Keep Your Music Marketing Plan Momentum Up!<\/strong><\/span><\/h3>\n

A music marketing plan these days is about consistent waterfall-style releasing. Spotify recommends a new release every 4-6 weeks and we do too. It is a singles world, after all. Releasing singles and videos will keep fans engaged consistently. This is what you should strive to accomplish. You also want to submit each new track for playlisting consideration<\/a> <\/strong><\/span>both through Spotify and SubmitHub.<\/span><\/p>\n

You need a skillset for this to understand how to use Spotify for Artists. Login and watch their amazing videos to brush up on the most effective ways to get the music out there. Remember, y<\/span>ou\u2019re not limited to just releasing original new tracks.<\/span><\/p>\n

A best practice for keeping fans engaged with Spotify is the plan to release something every 4 to 6 weeks. This does not mean you have to write new songs, although that is always great, of course. You can also strategize on this platform by having an Artist Pick up, keeping your photos updated, and creating personal, branded, and mood-based canvases and playlists to share with your followers.<\/span><\/p>\n

Create Alternate Versions of Tracks<\/span><\/strong><\/p>\n

Get a DJ to remix one of your songs. This does not have to be a famous DJ. Choose someone familiar with what’s trending on submithub or has worked with an artist you love.\u00a0<\/span><\/p>\n

Or take a page from Nirvana and release an album of stripped-down \u201cunplugged\u201d versions of your studio tracks. This is a great way to show a different side of the band and appeal to potential new listeners within the acoustic genre.<\/span><\/p>\n

Lastly, release a live album, preferably from the release show, but any show will work as long as the audio is of top quality. In today’s climate, we know live shows are few and far between. Try recording songs from a livestream concert!<\/span><\/p>\n

Make Videos<\/span><\/strong><\/p>\n

Video is an integral part of your music marketing plan – and the most popular type of content on social media right now. Share and upload more videos: official music videos, lyric videos, live videos, vlogs, Facebook Live sessions, Instagram Live, etc. You can also share other videos if they fit into your branding and social media strategy, such as cooking videos, makeup routines, etc. Use your music in the background to create awareness.<\/span><\/b><\/p>\n

Record Cover Songs<\/span><\/strong><\/p>\n

Music fans love covers – more importantly, so does YouTube. Recording cover songs is a great strategy for your music marketing plan. This works to gain awareness by tapping into what people already know and provides fun content to share. You can cover artists that inspire you or similar sounding artists. Covering a song outside of your genre and making it your own can be a great way to tap into a new fan base. This is what the pianist<\/span> Scott D. Davis<\/span> did when he decided to combine his love of heavy metal with the piano pieces he was recording. The result was millions of YouTube hits for his <\/span>metal covers<\/span> and new fans from the heavy metal community. Scott has been invited to open for Godsmack, Korn, P.O.D., Sevendust, Vince Neil of M\u00f6tley Cr\u00fce, and Queensr\u00ffche.<\/span><\/p>\n

*Please note<\/strong>, to legally sell a cover song, you must obtain and pay for a mechanical license.<\/span><\/i> Harry Fox Agency<\/span><\/i> is the foremost mechanical licensing agency in the US. <\/span><\/i>\u00a0Work with the company We Are The Hits to legally make money from cover songs<\/span><\/i>.<\/strong><\/span><\/p>\n

12. Fan Nurturing<\/strong><\/span><\/h3>\n

In their desperate desire to connect with as many fans as possible, artists forget that not everyone “out there” is the same. You must understand the differences and create a separate communication method with each community. Some may be following you simply because they liked your sunglasses or your cat and have no idea you are even a musician, while others are waiting to like and comment on every post. I wrote a 3-part series that explains how to nurture each one up to the next level of fan.<\/p>\n

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Community #1: Your Super Fans<\/a><\/span><\/strong><\/h6>\n

These fans are primarily your closest friends and your live audience. You know them by name. If you play live, they attend your shows regularly and buy merch. They are the first responders when you post on social media, and they follow you on multiple channels. It is important to remember to talk to fans online and interact if you see them in person.<\/p>\n

Community #2: Engaged Fans<\/a><\/span><\/strong><\/h6>\n

These fans are your Active Online Audience<\/strong>. They are fans on your email list, video watchers, and active Social Media engagers who frequently comment & engage with you online.<\/p>\n

Community #3: Ambient Fans<\/a><\/span><\/strong><\/h6>\n

These fans are your Passive Online Audience <\/strong>and they are your social media friends who are aware of you via Twitter, Facebook, Instagram, etc. but don’t actively communicate with you and may not have ever even heard your music (yet).<\/p>\n

Don’t Neglect Your Email List\u00a0 & Study Write Email Nurture Sequences<\/span><\/strong><\/h5>\n

Emails should still be going out once a month, and your socials should never go stale. <\/span>Just because you may not have a big \u201cnews\u201d item (a new release) doesn\u2019t mean you should stop communicating on a regular basis. You should also be consistently building your list.<\/a><\/strong><\/span><\/p>\n

13. Create Consistent Content – Ongoing Social Media\u00a0<\/b><\/span><\/h3>\n
Update Your Socials Daily<\/span><\/strong><\/h5>\n

Update daily, respond, and interact. <\/span>Post about things happening in your life. <\/span>News, food, parenting, fashion, art, sports, and other musicians are topics to engage and connect around<\/span>. Follow our Social Media Pyramid<\/a><\/strong><\/span><\/span> for content guidance. <\/span><\/p>\n

Be sure to post Instagram Stories frequently to keep yourself at the top of your follower’s timelines. Use hashtags and location stickers to reach a broader audience AND use your music from within the app.<\/span><\/p>\n

<\/a><\/h5>\n

Use Hashtags<\/a><\/span><\/span><\/strong><\/p>\n

Add hashtags to Instagram. We suggest between 3 and 5. Instagram Stories allows up to 10 hashtags and one clickable hashtag per story. Choose hashtags with between 10,000 and 200,000 followers (more won’t attract fans).<\/span><\/p>\n

Facebook, not so much\u2014Hashtags on Facebook have grown to mean little. Using them does not make or break your post. Because many Facebook profiles are private, it is fairly difficult to track hashtag interaction, so I suggest adding one per post.<\/span><\/p>\n

On TikTok, use relevant hashtags for your video. The more you post with those hashtags, the more followers, likes, and comments you\u2019ll get. Plus, you\u2019ll be building your community! TikTok limits captions to 100 characters, so keep the caption short and share the most essential hashtags first.\u00a0<\/span><\/p>\n

Using the Discover tab is essential for seeing what hashtags are trending.<\/p>\n

TIP: <\/strong>Combine trending, popular, and niche hashtags to increase visibility and awareness.<\/p>\n

Monitor hashtags to see what is trending and determine things that match your brand and style.<\/p>\n

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Visualize All Buzzworthy Moments<\/span><\/strong><\/p>\n

The more press and social media-worthy moments you generate, the better. Anytime a fan, playlister, or music blog mentions you share it.\u00a0 Create tiles with CTAs and links to Spotify, SoundCloud, Apple Music, etc.<\/span><\/p>\n

Ideas to visualize and keep your socials fresh:<\/strong><\/p>\n